Keeping up with Emerging Media

What is Emerging Media?

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Emerging media covers many platforms and technologies including social, digital and mobile media.

Here is a short list of the most dominant emerging media platforms at the present:

  • Web sites
  • Social Media Networks
  • Blogs
  • Podcasts
  • Streaming video

There is one defining characteristic of emerging media that I find interesting: Communication is interactive therefore users can be a receiver and a sender.

Why Emerging media matters?

Brands are increasingly executing interactive marketing campaigns in an effort to gain customer attention. Traditional approaches to marketing involve brands sending out a radio broadcast, TV spot or print campaigns in the hopes that people will take notice; interactive marketing, on the other hand, involves the consumer.

Consumers interact daily with brands seamlessly across multiple digital and offline channels, challenging marketers to stay up to date in order to build relationships with consumers on a personalized level. Bottom line, multichannel marketing is important because you must be where your customers are.

About kcmmarketing

KC Media is an Advertising Media and Marketing Communications company focused on promoting brand awareness, helping clients gain market share and increase sales. KC Media services are tailored to align with its client’s marketing and advertising needs and goals. KCM will provide clients with a broad range of “winning” marketing consulting services. These services include strategic planning as well as tactical implementation. Strategic planning utilizes those processes that lead to an executable marketing plan by identifying areas of opportunity, market segmentation, competitive analysis, and by designing and implementing a plan to reach the desired market most effectively and efficiently. This will serve as a detailed road map for the planning and supervision of all marketing activities. Once completed, the tactical process is initiated leading to the execution of the plan. Other services include multicultural advertising and digital marketing strategies. KC Media also serves as a freelance media specialist for large and small marketing/advertising agencies. If there is a special project for a client, an emergency client pitch, or a need to expand your media department temporary KCM can handle all the elements of media; the planning, research, negotiating, activation, traffic and account management. KCM is a results-driven company that provides a complete range of services with the intention to evaluate various marketing communication tools; choosing those that are best suited to the client’s requirements. Those tools are then combined in such a way as to create meaningful, effective marketing for optimal results.
This entry was posted in Emerging Media, IMC, Marketing and tagged , . Bookmark the permalink.

4 Responses to Keeping up with Emerging Media

  1. Ronda says:

    I am Proud of my BEAUTIFUL, talented & Amazing cousin. You are successful & a striving individual. Keep on achieving ALL of YOUR dreams & goals! GOD bless you!

    Liked by 1 person

  2. Nashonna says:

    This is great LK! Thanks for sharing.

    Liked by 1 person

  3. Jamie Prister says:

    Read your blog and couldn’t agree more. Multi-Channel marketing allows brands to connect with consumers throughout the day and utilize the imperative 360 degree marketing approach. Interacting with consumers through multiple mediums will increase their reception to all other forms of marketing as well. Plus, having a person invest their time and engage the content, provided by an advertiser, will establish an emotional connection.

    Liked by 1 person

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