What is Emerging Media?
Emerging media covers many platforms and technologies including social, digital and mobile media.
Here is a short list of the most dominant emerging media platforms at the present:
- Web sites
- Social Media Networks
- Streaming video
There is one defining characteristic of emerging media that I find interesting: Communication is interactive therefore users can be a receiver and a sender.
Why Emerging media matters?
Brands are increasingly executing interactive marketing campaigns in an effort to gain customer attention. Traditional approaches to marketing involve brands sending out a radio broadcast, TV spot or print campaigns in the hopes that people will take notice; interactive marketing, on the other hand, involves the consumer. http://www.trendreports.com/article/interactive-marketing
Consumers interact daily with brands seamlessly across multiple digital and offline channels, challenging marketers to stay up to date in order to build relationships with consumers on a personalized level. Bottom line, multichannel marketing is important because you must be where your customers are.