The inner child that keeps on giving
A clever idea and skillful execution is all it takes for marketers to cut through the clutter regardless of brand awareness or marketing budget. Viral marketing has become a widespread technique. The marketer creates the message and the consumer is the only one who can make it go viral. Here are the four rules of word of mouth marketing according to www.wordofmouthbook.com
Rule#1: Be Interesting
Rule#2: Make it Easy
Rule #3: Make People Happy
Rule #4: Earn Trust and Respect
In April 2013 Evian created “Baby & Me,” which features adult actors who bear an uncanny resemblance to the tiny stars. “Baby & Me” notched 50 million YouTube views and 100 million total views within a matter of weeks. The company introduced a Baby & Me mobile app that enables iOS and Android users to “baby-fy” their photos, revealing their inner child, and share the results across Facebook, Instagram and Twitter using the global hashtag #evianbabyandme. http://www.entrepreneur.com/article/233207
Most viral campaigns are one-and-done sensations, but Evian’s babies never seem to grow old. The ad went viral because cute sells and Evian knows it. They created a facebook page specifically for this creative campaign to entice people to like their brand. To build anticipation Evian posted a video preview to get fans excited and to start talking about the brand before publishing the video.
Because instant communications has become the new marketing norm viral marketing works well on the Internet. Marketers must simplify their messages so they can be transmitted easily to others and stay creative because only the very best campaigns will survive.
Evian is really trying to engage consumers to adopt the lifestyle of staying young at heart. The company did a great job of mastering two of the four rules of WOMM by creating an interesting video and it made people happy! What do you think?
Here is another cute video-Evian Spider-Man