Evian Water Viral Marketing Campaign

The inner child that keeps on giving

A clever idea and skillful execution is all it takes for marketers to cut through the clutter regardless of brand awareness or marketing budget. Viral marketing has become a widespread technique. The marketer creates the message and the consumer is the only one who can make it go viral. Here are the four rules of word of mouth marketing according to www.wordofmouthbook.com 

Rule#1: Be Interesting

Rule#2: Make it Easy

Rule #3: Make People Happy

Rule #4: Earn Trust and Respect

In April 2013 Evian created “Baby & Me,” which features adult actors who bear an uncanny resemblance to the tiny stars. “Baby & Me” notched 50 million YouTube views and 100 million total views within a matter of weeks. The company introduced a Baby & Me mobile app that enables iOS and Android users to “baby-fy” their photos, revealing their inner child, and share the results across Facebook, Instagram and Twitter using the global hashtag #evianbabyandme. http://www.entrepreneur.com/article/233207

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Most viral campaigns are one-and-done sensations, but Evian’s babies never seem to grow old. The ad went viral because cute sells and Evian knows it. They created a facebook page specifically for this creative campaign to entice people to like their brand. To build anticipation Evian posted a video preview to get fans excited and to start talking about the brand before publishing the video.

Because instant communications has become the new marketing norm viral marketing works well on the Internet. Marketers must simplify their messages so they can be transmitted easily to others and stay creative because only the very best campaigns will survive.

Evian is really trying to engage consumers to adopt the lifestyle of staying young at heart. The company did a great job of mastering two of the four rules of WOMM by creating an interesting video and it made people happy! What do you think?

Here is another cute video-Evian Spider-Man

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About kcmmarketing

KC Media is an Advertising Media and Marketing Communications company focused on promoting brand awareness, helping clients gain market share and increase sales. KC Media services are tailored to align with its client’s marketing and advertising needs and goals. KCM will provide clients with a broad range of “winning” marketing consulting services. These services include strategic planning as well as tactical implementation. Strategic planning utilizes those processes that lead to an executable marketing plan by identifying areas of opportunity, market segmentation, competitive analysis, and by designing and implementing a plan to reach the desired market most effectively and efficiently. This will serve as a detailed road map for the planning and supervision of all marketing activities. Once completed, the tactical process is initiated leading to the execution of the plan. Other services include multicultural advertising and digital marketing strategies. KC Media also serves as a freelance media specialist for large and small marketing/advertising agencies. If there is a special project for a client, an emergency client pitch, or a need to expand your media department temporary KCM can handle all the elements of media; the planning, research, negotiating, activation, traffic and account management. KCM is a results-driven company that provides a complete range of services with the intention to evaluate various marketing communication tools; choosing those that are best suited to the client’s requirements. Those tools are then combined in such a way as to create meaningful, effective marketing for optimal results. Clients: Northwestern University School of Medicine Greater Chicago Study Center National Children's Study
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2 Responses to Evian Water Viral Marketing Campaign

  1. Rickie Rose says:

    This is a wonderful post! I really love how Evian has taken on the challenge of maintaining the same characters and concept. Not many companies can achieve such success with the same concept! Kuddos to Evian!

    Liked by 1 person

  2. Hi Latasha, great highlight of this campaign and insights into its success. Entertainment is a key factor in social media marketing. You can’t buy attention, you must earn it.

    Liked by 1 person

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