Snapchat’s new music feature!

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Snapchat’s newest update now lets you capture video while also playing music on your phone. You can simultaneously run audio apps, like Pandora and iTunes, while taping Snapchat video at the same time.

Snapchat launched in 2011 with a heavy emphasis on teen and 20-something users, and it has quickly gained traction over the past few years. Snapchat’s sweet spot is between 14 and 28, with a slight female audience. 50 percent of U.S. users aged 12 to 24 have tried Snapchat. The company now sits at 100 million active users with 50 million users in the U.S. The company has, so far, shown an interest in making music a deeper part of the Snapchat experience – and that’s something that also likely resonates with the younger demographic that uses the app most often.

Screen shot 2015-03-09 at 10.41.38 PM.

In order to record music with your snaps, you’ll need to have the latest version of Snapchat, version 9.2.0, installed on your phone. After that, just open up your preferred music app, start up a song, open up Snapchat, and start recording.

Last year in emails leaked via the Sony hack, it was unveiled that Snapchat CEO Evan Spiegel had been actively discussing ways to make Snapchat a better tool for promoting artists, and even toyed with the ideal of running its own label. http://techcrunch.com/2015/02/18/snapchat-now-lets-you-record-and-play-music-at-the-same-time/

What do you think will be next for Snapchat? Savvy music producers could create a platform for up and coming artist to showcase their talent, see example below:
In honor of today, Hip Hop united to remember the legend, Notorious B.I.G. This year marks the 18th anniversary of Christopher “Biggie Smalls” Wallace’s death, and every year a special tribute is made for him. This year, the Bad Boy general Sean “Diddy” Combs has set up the #MissingYouChallenge on social media.
The relationship that Puff and Big shared is one that could never be replaced, and with that, fans should accept this challenge as an honor. Diddy has been posting fans’ rendition of his classic “I’ll Be Missing You,” providing not only promotion of their talent, but keeping Biggie’s spirit alive on social media!
(SnapChat: PUFFDADDY and watch the competition on IG: iamdiddy).

http://thesource.com/2015/03/09/diddy-puts-out-the-missingyouchallenge-on-snapchat/

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About kcmmarketing

KC Media is an Advertising Media and Marketing Communications company focused on promoting brand awareness, helping clients gain market share and increase sales. KC Media services are tailored to align with its client’s marketing and advertising needs and goals. KCM will provide clients with a broad range of “winning” marketing consulting services. These services include strategic planning as well as tactical implementation. Strategic planning utilizes those processes that lead to an executable marketing plan by identifying areas of opportunity, market segmentation, competitive analysis, and by designing and implementing a plan to reach the desired market most effectively and efficiently. This will serve as a detailed road map for the planning and supervision of all marketing activities. Once completed, the tactical process is initiated leading to the execution of the plan. Other services include multicultural advertising and digital marketing strategies. KC Media also serves as a freelance media specialist for large and small marketing/advertising agencies. If there is a special project for a client, an emergency client pitch, or a need to expand your media department temporary KCM can handle all the elements of media; the planning, research, negotiating, activation, traffic and account management. KCM is a results-driven company that provides a complete range of services with the intention to evaluate various marketing communication tools; choosing those that are best suited to the client’s requirements. Those tools are then combined in such a way as to create meaningful, effective marketing for optimal results. Clients: Northwestern University School of Medicine Greater Chicago Study Center National Children's Study
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