Author Archives: kcmmarketing

About kcmmarketing

KC Media is an Advertising Media and Marketing Communications company focused on promoting brand awareness, helping clients gain market share and increase sales. KC Media services are tailored to align with its client’s marketing and advertising needs and goals. KCM will provide clients with a broad range of “winning” marketing consulting services. These services include strategic planning as well as tactical implementation. Strategic planning utilizes those processes that lead to an executable marketing plan by identifying areas of opportunity, market segmentation, competitive analysis, and by designing and implementing a plan to reach the desired market most effectively and efficiently. This will serve as a detailed road map for the planning and supervision of all marketing activities. Once completed, the tactical process is initiated leading to the execution of the plan. Other services include multicultural advertising and digital marketing strategies. KC Media also serves as a freelance media specialist for large and small marketing/advertising agencies. If there is a special project for a client, an emergency client pitch, or a need to expand your media department temporary KCM can handle all the elements of media; the planning, research, negotiating, activation, traffic and account management. KCM is a results-driven company that provides a complete range of services with the intention to evaluate various marketing communication tools; choosing those that are best suited to the client’s requirements. Those tools are then combined in such a way as to create meaningful, effective marketing for optimal results. Clients: Northwestern University School of Medicine Greater Chicago Study Center National Children's Study

Will you be on Twitter while watching the Super Bowl?

Wix.com, which makes tools for creating websites, has spent millions of dollars for its Super Bowl advertising campaign in which the characters from DreamWorks Animation’s “Kung Fu Panda 3” discover that a good website can help them sell noodles. This past … Continue reading

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KC MEDIA ON WEB ANALYTICS

Google Analytics vs. Coremetrics

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The Perfect Landing Page-Designing for Conversion

How is your Contact Us form designed? When a visitor starts a form, there is intent behind their action. They want to complete the form to achieve another goal, and that goal in most cases is one that will both … Continue reading

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What is your online Conversion Rate?

  Conversion rate is a very important metric web businesses, used properly should analyze. Why is it important? Conversion rate, in percentage, equals Outcomes divided by Unique Visitors during a particular time period (Kaushik, 2006). What are Outcomes: Any reason … Continue reading

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Finally, YouTube kids launched!! Hey parents what do you know about mobile app privacy?

Already popular among teenagers, YouTube released a new kid friendly app with content for children. According to YouTube, year over year they have seen 200% growth in viewing time on their family entertainment channels. The app by Google will run … Continue reading

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Snapchat’s new music feature!

Snapchat’s newest update now lets you capture video while also playing music on your phone. You can simultaneously run audio apps, like Pandora and iTunes, while taping Snapchat video at the same time. Snapchat launched in 2011 with a heavy … Continue reading

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Evian Water Viral Marketing Campaign

The inner child that keeps on giving A clever idea and skillful execution is all it takes for marketers to cut through the clutter regardless of brand awareness or marketing budget. Viral marketing has become a widespread technique. The marketer … Continue reading

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