Category Archives: IMC

Will you be on Twitter while watching the Super Bowl?

Wix.com, which makes tools for creating websites, has spent millions of dollars for its Super Bowl advertising campaign in which the characters from DreamWorks Animation’s “Kung Fu Panda 3” discover that a good website can help them sell noodles. This past … Continue reading

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Finally, YouTube kids launched!! Hey parents what do you know about mobile app privacy?

Already popular among teenagers, YouTube released a new kid friendly app with content for children. According to YouTube, year over year they have seen 200% growth in viewing time on their family entertainment channels. The app by Google will run … Continue reading

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Snapchat’s new music feature!

Snapchat’s newest update now lets you capture video while also playing music on your phone. You can simultaneously run audio apps, like Pandora and iTunes, while taping Snapchat video at the same time. Snapchat launched in 2011 with a heavy … Continue reading

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Evian Water Viral Marketing Campaign

The inner child that keeps on giving A clever idea and skillful execution is all it takes for marketers to cut through the clutter regardless of brand awareness or marketing budget. Viral marketing has become a widespread technique. The marketer … Continue reading

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How many screens do you have and use consistently?

Marketers using Multi-screen campaigns Lexus Case Study “The Other Side of Lexus” connected ads put consumers in the driver seat. To engage 25–34 year old men and promote its F Series performance vehicles, Lexus partnered with Team One and Microsoft … Continue reading

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Will you “meet me at Starbucks” for a date?

World’s Largest Starbucks Date! Starbucks is teaming up with dating site Match.com for a Valentines Day promotion where they will stage the world’s largest Starbucks date on February 13, 2015. Starbucks is using Twitter https://twitter.com/hashtag/StarbucksDate?src=hash to engage with customers around this … Continue reading

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How should marketers approach diverse ethnicities? Ask Comcast!

Relatability matters, as shown by the latest Census Bureau figures, which have caused marketers to sit up and take notice of previously neglected populations. Two of the largest minority groups are Hispanic Americans representing 17% of the U.S. population and … Continue reading

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