Category Archives: Marketing

How many screens do you have and use consistently?

Marketers using Multi-screen campaigns Lexus Case Study “The Other Side of Lexus” connected ads put consumers in the driver seat. To engage 25–34 year old men and promote its F Series performance vehicles, Lexus partnered with Team One and Microsoft … Continue reading

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Will you “meet me at Starbucks” for a date?

World’s Largest Starbucks Date! Starbucks is teaming up with dating site Match.com for a Valentines Day promotion where they will stage the world’s largest Starbucks date on February 13, 2015. Starbucks is using Twitter https://twitter.com/hashtag/StarbucksDate?src=hash to engage with customers around this … Continue reading

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How should marketers approach diverse ethnicities? Ask Comcast!

Relatability matters, as shown by the latest Census Bureau figures, which have caused marketers to sit up and take notice of previously neglected populations. Two of the largest minority groups are Hispanic Americans representing 17% of the U.S. population and … Continue reading

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Gladiators are you ready?!?! Social TV in just two more days!

Must-Tweet Television Ever since I noticed the buzz around ABC network primetime show Scandal via social media I have been hooked. ABC and the writers are selling an experience and engaging millions of people with weekly do not move from … Continue reading

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Keeping up with Emerging Media

What is Emerging Media? Emerging media covers many platforms and technologies including social, digital and mobile media. Here is a short list of the most dominant emerging media platforms at the present: Web sites Social Media Networks Blogs Podcasts Streaming … Continue reading

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