Tag Archives: #marketing

Will you be on Twitter while watching the Super Bowl?

Wix.com, which makes tools for creating websites, has spent millions of dollars for its Super Bowl advertising campaign in which the characters from DreamWorks Animation’s “Kung Fu Panda 3” discover that a good website can help them sell noodles. This past … Continue reading

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The Perfect Landing Page-Designing for Conversion

How is your Contact Us form designed? When a visitor starts a form, there is intent behind their action. They want to complete the form to achieve another goal, and that goal in most cases is one that will both … Continue reading

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What is your online Conversion Rate?

  Conversion rate is a very important metric web businesses, used properly should analyze. Why is it important? Conversion rate, in percentage, equals Outcomes divided by Unique Visitors during a particular time period (Kaushik, 2006). What are Outcomes: Any reason … Continue reading

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Finally, YouTube kids launched!! Hey parents what do you know about mobile app privacy?

Already popular among teenagers, YouTube released a new kid friendly app with content for children. According to YouTube, year over year they have seen 200% growth in viewing time on their family entertainment channels. The app by Google will run … Continue reading

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Evian Water Viral Marketing Campaign

The inner child that keeps on giving A clever idea and skillful execution is all it takes for marketers to cut through the clutter regardless of brand awareness or marketing budget. Viral marketing has become a widespread technique. The marketer … Continue reading

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How many screens do you have and use consistently?

Marketers using Multi-screen campaigns Lexus Case Study “The Other Side of Lexus” connected ads put consumers in the driver seat. To engage 25–34 year old men and promote its F Series performance vehicles, Lexus partnered with Team One and Microsoft … Continue reading

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Will you “meet me at Starbucks” for a date?

World’s Largest Starbucks Date! Starbucks is teaming up with dating site Match.com for a Valentines Day promotion where they will stage the world’s largest Starbucks date on February 13, 2015. Starbucks is using Twitter https://twitter.com/hashtag/StarbucksDate?src=hash to engage with customers around this … Continue reading

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