Tag Archives: #nielsen

How many screens do you have and use consistently?

Marketers using Multi-screen campaigns Lexus Case Study “The Other Side of Lexus” connected ads put consumers in the driver seat. To engage 25–34 year old men and promote its F Series performance vehicles, Lexus partnered with Team One and Microsoft … Continue reading

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Gladiators are you ready?!?! Social TV in just two more days!

Must-Tweet Television Ever since I noticed the buzz around ABC network primetime show Scandal via social media I have been hooked. ABC and the writers are selling an experience and engaging millions of people with weekly do not move from … Continue reading

Posted in Emerging Media, IMC, Marketing | Tagged , , , , , , | 2 Comments